SAP C4C Overview

Introduction:

What is CRM?

Customer relationship management is the standard business process by which your client will handle its end customers. How efficiently your client will handle your customers are divine by standard best practices business process offered by SAP CRM.

Why CRM is needed in the customer place?

Seamless integration of business process and efficient process to handle the top customers of the organization.

Standardization of processes across departments and locations.

Efficient and straightforward integration of the CRM system to the rear end R/3 system through middleware.

For overall control of organizations (it has over control of the organizations business processes end data).

Better controlling of different business processes.

Better reporting system.

Better utilization of resources i.e., Man, Material, Machines.

 

CRM Products in the Market:

SAP CRM

Sibel CRM

Clarify CRM

Vantive CRM

SalesForce

Are the few standard packages..

 

Introduction to SAP CRM:

SAP Customer Relationship management (SAP CRM) may be a comprehensive solution for managing your customer relationships.

It supports all customer-focused business areas, from marketing to sales and repair, also as the customer integration channels like the interaction center, and therefore the internet, and therefore the mobile clients.

SAP CRM is one among the modules of SAP R/3 business suite.

 

SAP CRM Architecture.

SAP CRM Submodules:

Sales

Services

Marketing

Interaction Center

Middleware

Web UI

 

SAP Cloud for Customer (C4C)

SAP C4C sub Modules:

SAP Cloud for Sales

SAP Cloud for Service

SAP Cloud for Social Engagement

SAP Cloud for Customer Engagement

 

SAP C4C system landscape:

We have just one SAP C4C test tenant: which might be used for configuration of the business process and doing the UIT and type of testing and once the all the testing is skilled and through with the configuration, you request SAP to make the assembly Tenant.

Subscriptions and Tenants:

As a customer to implement C4C, they might approach the SAP for licenses and user credentials. For this the SAP would grand them space in there central sever which Space is mentioned as TENANT.

So the organization would place a Subscription for that specific SPACE within the server of SAP. So this the particular process of requesting space is named SUBSCRIPTION.

When an org approaches SAP for a production tenant SAP would provide a test tenant by a freed from cost. If you would like additional test tenant, you would like to get additionally.

 

Who can learn SAP C4C?

Pre-sales (marketing) /Sales/Post-Sales (services) domain knowledge is another advantage to find out SAP C4C.

To understand the best business process offered by SAP for various industries (not only configuration).

 

SAP C4C in reference to Other CRM Software Products

With the complete capability report, we will examine the feature-by-feature coverage of SAP C4C across six modules. Those modules which incorporate a complete of 1,152 features and functions. Let's check out how the SAP software compares to the market average in each of those modules:

1. SalesForce Automation

SAP C4C offers complete coverage of sales department Automation features and functions. This is excellent, considering that the software's competitors average 87% coverage of characteristics for this module, and results in a clear lead for SAP C4C.

2. Marketing Automation

In Marketing Automation, SAP C4C covers a shocking 96% of attributes. This gives SAP's software a notable advantage over rival solutions, which supply a mean 85% of features and functions for this module. SAP C4C may be a viable option within the Marketing Automation module. However, it is not the best performer. The top competitor offers 100% coverage during this module.

3. Customer Service and Support

SAP C4C supports a shocking 99% of Customer Service and Support characteristics. Other CRM software packages on the market average 82% coverage during this module, meaning the SAP software features a discernible advantage here.

4. Analytics and Reporting

SAP C4C offers 98% coverage of Analytics and Reporting characteristics. This is exemplary coverage that noticeably surpasses its competitors, which average 80% support for this module. However, SAP C4C isn't the simplest performer in Analytics and Reporting; it's surpassed by another solution that supports 100% of the features.

5. Extended CRM

In this module, SAP C4C supports 96% of the features. This is excellent, as long as the software's rivals cover on the average 70% of Extended CRM characteristics, and amounts to a huge advantage for the SAP software package.

6. Product Technology

SAP C4C covers 84% of Product Technology features and functions. This means there's a perceptible advantage for the SAP software as its competitors cover a mean 74% of functions and features here.

                                                

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